Afri Trade Market Agency Cookies & Interest-Based Advertising Notice
Effective Date: March 18, 2026
This Cookies & Interest-Based Advertising Notice explains how Afri Trade Market Agency. (“Afri Trade Market Agency”, “we”, “our”, or “us”) uses cookies, similar tracking technologies, and interest-based advertising across our website, mobile applications, and related services (the “Platform”).
1. What Are Cookies?
Cookies are small text files stored on your browser or device when you visit a website. They help websites recognize your device, remember preferences, improve performance, and support essential features such as authentication and security.
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
a. Essential Cookies
These cookies are necessary for the Platform to function and cannot be disabled. They support:
- Secure login and authentication
- Session management
- Fraud detection and prevention
- Platform security and stability
b. Performance and Analytics Cookies
These cookies help us understand how users interact with the Platform so we can improve performance and usability.
We may use tools such as:
- Google Analytics
- Internal or proprietary analytics systems
These cookies collect aggregated and anonymized data, such as page views, navigation paths, and load times.
c. Functionality Cookies
These cookies allow us to remember your preferences and enhance your experience, including:
- Language and region selection
- Saved settings and preferences
- Optional “remember me” login features
d. Marketing and Advertising Cookies
These cookies may be set by us or third-party partners to:
- Measure campaign effectiveness
- Deliver relevant advertisements
- Support remarketing and retargeting
You can manage or disable these cookies through your browser settings or available opt-out tools (see Section 7).
3. Third-Party Cookies
Some cookies are placed by third-party service providers that support our operations, including:
- Payment processors
- Marketing and CRM platforms
- Identity verification and compliance providers
- Analytics and advertising partners
These third parties may collect and process data according to their own privacy policies. We recommend reviewing their policies directly.
4. Your Cookie Choices
You can control cookies in several ways:
- View and manage cookies through your browser settings
- Block or delete specific cookies
- Disable all cookies (note: this may impact functionality)
Certain essential cookies cannot be disabled without affecting core Platform features.
5. Cookie Duration
Cookies used on the Platform may be:
- Session cookies: Expire when you close your browser
- Persistent cookies: Remain until they expire or are manually deleted
6. Updates to This Notice
We may update this Notice periodically to reflect legal, technical, or operational changes. If changes are material, we will notify you via a banner or notice on the Platform.
Interest-Based Advertising
7. What Is Interest-Based Advertising?
Interest-based (or behavioral) advertising uses cookies and similar technologies to show ads based on your activity and interests.
This may include:
- Pages visited on Afri Trade Market Agency
- Platform activity (such as product searches or categories viewed)
- Device type, browser, and approximate location
8. How We Use Interest-Based Advertising
We use this approach to:
- Promote relevant suppliers, buyers, and trade opportunities
- Highlight platform features and premium services
- Re-engage users who have previously interacted with Afri Trade Market Agency
We do not sell your personal or transactional data to third parties for advertising purposes.
9. Advertising Partners
We may work with third-party advertising platforms, including:
- Google Ads
- Meta (Facebook and Instagram)
- Other programmatic advertising networks
These partners may use cookies and similar technologies to deliver and measure ads.
10. Your Advertising Choices
You can control or limit interest-based advertising through:
a. Platform Settings
- Google Ad Settings
- Meta (Facebook/Instagram) Ad Preferences
- LinkedIn Ad Settings
b. Industry Opt-Out Tools
- Digital Advertising Alliance of Cameroon,USA,Brazil etc (YourAdChoices)
- Network Advertising Initiative
- Digital Advertising Alliance
These tools allow you to opt out of many interest-based advertising programs.
11. Cookie Management Tools
We provide (or will provide) a Cookie Preferences tool on our Platform to help you manage your consent and settings.
Disabling advertising cookies will not remove ads entirely but may make them less relevant.
12. Data Protection and Compliance
Afri Trade Market Agency complies with applicable data protection laws, including:
- Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
- General Data Protection Regulation (GDPR), where applicable
We require our partners to maintain appropriate data protection and security standards.
